NAVSTELLA | Insights

No. 1

Articles

Virtual and Experiential Events: Is

As leaders in customer experience strategy and business-to-business marketing, few things are more important to our livelihood than staying...

The Gift of Time: How

The idea behind time being considered “a gift” largely centers around the fact attention spans are becoming shorter and...

Developing an Effective Communication Strategy

One valuable lesson taught to businesses in 2020 was the importance of being ready. Each year, organizations leverage an...

Mobile-First – Why It Matters

Over the last couple of decades, nearly every business out there has played tug-of-war with their website’s search engine optimization...

Sound in Movies and Its

Movies are something all of us universally watch and enjoy, often transcending entertainment and allowing us to look deeply within...

How EX Drives CX: To

Empowerment is measurable. With a workforce often driven by faceless corporate entities, employees and workers sometimes live to complain...

What Is Digital Activation?

It’s obvious the world is rapidly changing all around us, and much of this change is fueled by technological growth....

Why Digital Is Here to

At Navstella, we’ll be the first ones to admit we’re a bit biased when it comes to customer experience (CX)...

International Client’s Day

With Customer Experience, Every Day Can Be International Client’s Day Since the birth of Navstella, our beliefs have been...

The Bored Economy Is the

The New York Times published an article on February 21, 2021, entitled “The Boredom Economy.” The article discussed how the pandemic is...

What “My Little Pony” Teaches

Without customers, your business doesn’t exist. As business owners, managers, and developers, it’s our business to obtain & retain customers....

Under Armor has “Marketing Myopia”

The New York Times published an article on January 29th, 2020, entitled “How Under Armour Lost Its Edge.” You can...

Content Marketing

Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report in early October 2020. It includes insights into how...

face with a long nose and carrot tied to the end

Is Google Trying to Deceive

Google is continually working to improve their search results pages. But are the improvements aimed at enhancing the user’s experience or...

Good EX = Good CX

When it comes to superior experience, which comes first? Customers or employees? The answer is simple. BOTH! A business depends...

Successful Product Development

In an article entitled “Why Do So Many Innovative Products Fail?”, I explored some of the reasons why new products...

Mapping “Jobs to Be Done”

By mapping the job a customer is trying to get done, we can discover opportunities for new products and services....

Innovative product failures?

Another high-profile consumer electronics company is going out of business. On February 12, 2020, Essential Products, said that they would...

“Total Customer Experience”

IoT products are changing the way companies compete as well as reshaping how they are organized and execute business processes....

No. 2

What’s new?

Virtual and Experiential Events: Is

As leaders in customer experience strategy and business-to-business marketing, few things are more important to our livelihood than staying

The Gift of Time: How

The idea behind time being considered “a gift” largely centers around the fact attention spans are becoming shorter and

Developing an Effective Communication Strategy

One valuable lesson taught to businesses in 2020 was the importance of being ready. Each year, organizations leverage an

Mobile-First – Why It Matters

Over the last couple of decades, nearly every business out there has played tug-of-war with their website’s search engine optimization

Sound in Movies and Its

Movies are something all of us universally watch and enjoy, often transcending entertainment and allowing us to look deeply within

How EX Drives CX: To

Empowerment is measurable. With a workforce often driven by faceless corporate entities, employees and workers sometimes live to complain

Why Digital Is Here to

At Navstella, we’ll be the first ones to admit we’re a bit biased when it comes to customer experience (CX)

International Client’s Day

With Customer Experience, Every Day Can Be International Client’s Day Since the birth of Navstella, our beliefs have been

The Bored Economy Is the

The New York Times published an article on February 21, 2021, entitled “The Boredom Economy.” The article discussed how the pandemic is

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Navstella + Greater Houston Partnership

Navstella is excited to announce that we will be joining the Greater Houston Partnership in November 2020. Membership at the

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“Women in Leadership Virtual Panel

University of Houston's Bauer Graduate Women's Network is hosting a "Women in Leadership Virtual Panel Discussion" on October 22 at 5 PM.

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Women Who Mean Business Honorees!

Congratulations to our very own Divya Visentini for being named as one of Houston Business Journal's 2020 Women Who Mean Business honorees! https://bit.ly/3l7zG5J NavStella would

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AMA -Marketing Strategies To Drive

NavStella’s Co-Founder and Partner, Divya Visentini presented a class at the AMA Houston on January 30, 2020, on Marketing Strategies

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ANA January 2020 Luncheon The

Presented by Divya Visentini, Co-Founder and Managing Partner, Navstella Consulting Presentation Summary: Customer experience is becoming an increasingly important decision factor