Customer Experience is the new frontier. Brands are no longer built through advertising. They are created through experiences – delightful, personalized, seamless, and impactful experiences.
Companies that look at only their immediate competitors to benchmark their customer experience efforts are missing out on one key point – customer experiences are forged by their experiences of leading brands across industries.
People see the world through a digital lens now. The digital experience and the customer experience have come to become the same now; there is no delineation anymore. There is a convergence of marketing and technology like never before – and this has impacted customer expectations when they engage with a brand.
Digital is reinventing the overall experience that brands deliver to their customers. Developing and improving digital channels is the top action being taken by leading companies to improve customer experience.
Navstella understands the importance of digital in creating great customer experiences to win, serve, and retain their ever-fickle customers. We work with clients to drive growth through winning CX strategies and implementations.
Co-Founder and Partner
For nearly 20 years, Divya Visentini has been crafting marketing and experience strategies driven by technology for Fortune 500 and other Enterprise and mid-market clients. She has orchestrated global, national, and local programs for companies in Oil & Gas, Utilities, Technology, Finance, Public Sector, and Education. A change-maker, she has always sought to drive innovation and business growth for her clients.
Before starting NavStella, Divya Visentini was Managing Director at Accenture and served as North America Transformation and Innovation lead for Resources. She came to Accenture from Hearst, where she started the digital agency GTM and delivery models that resulted in a tri-coastal agency market presence for Hearst, including Amuse Digital in Houston. Divya has years of industry knowledge and experience in Technology, Fintech, Public Sector, Travel, and Oil & Gas, and Energy verticals.
A speaker, a change maker, guide, and mentor – Divya has always sought to create a balanced, happy, and productive work environment and influences the people around her with positivity and passion. She is a keen advocate of Diversity & Inclusion initiatives. Divya is a Houston Business Journal’s “2020 Women who mean business” awardee.
Divya is a Governing Board Member at SEARCH Homeless, a Houston-based organization working on ending homelessness in Houston. She is also an Advisory Board Member for Southern Methodist University’s digital accelerator focusing on Big Data. She is also a Board Member of SAWPN, the South Asian Women’s Professional Network group that engages modern professional women across various professions. Divya holds a Bachelor’s Degree in Biochemistry (Bangalore University, India), an MBA in Corporate Finance & Strategy (Hull University, UK), and an MBA in Marketing (University of Houston). Go Coogs!
A cricket and soccer enthusiast, she is a die-hard supporter of Arsenal Football Club. A self-proclaimed “aspiring polymath,” she enjoys many things, but for now, she is focused on reading, art, and learning new languages.
Co-Founder and Partner
With an 18-year career spanning oil and gas operations, engineering consulting, and digital transformation, Chad brings a global and practical approach to developing and implementing CX programs for his clients. Leveraging his education and experience in Engineering, Technology, and Data Analytics, Chad focusses on driving measurable and impactful outcomes for his clients. He specializes in organizational transformation and growth leveraging emerging technologies. He also has deep experience in guiding change and growth brought on by focusing on talent management.
Prior to NavStella, Chad has held various leadership positions and has led successful programs and initiatives at Williams Energy, Kinder Morgan, Aker Kvaener, and NuCor Steel. Chad has deep experience in leading large, cross-functional teams, driving success, and managing change.
Prior to his corporate experience, Chad served in the US Marine Corps, where he worked as a database administrator and analyst. Chad holds an MBA in Data Analytics and a Bachelor’s degree in Chemical Engineering from the University of Alabama. He has certifications in Leadership from Harvard Business School, Predictive Analytics from Northwestern University, Full Stack Development from University of Texas at Austin, and is a Certified Reliability Engineer, and IoT Product Manager. An avid writer and sharer of knowledge, Chad is a contributing writer to Medium .
Chad is an all-round avid sports fan with a special love for American Football, Soccer, Basketball, and Baseball. He also loves reading, writing, photography and traveling.
A keen advocate of women’s and children’s rights, Chad volunteers and participates in programs and projects supporting women and children.
Principal Consultant - Customer and Product Strategy
Nilee is a Strategic Research, Planning, and Product Marketing Executive who helps companies utilize the power of data to build effective customer-centric marketing and sales-driven CX experiences. She specializes in customer funnels and understanding the end-to-end customer experience and Sales as well as Customer Sentiment and Brand Communications.
Nilee worked for more than twenty years in Digital Marketing specializing in social media, digital advertising, and web interface management, and has been focused on leading Research, UX, and Product Marketing teams in advertising and software industries for the past twelve years. After a successful career guiding strategies and plans for Software, Banking, Insurance, Auto, Beauty, and Tourism brands, Nilee now advises, speaks, trains and coaches them on how to build successful client and product-driven sales and marketing results.
Nilee’s credentials include NNG UX UI Usability and PMA Product marketing certifications alongside more than twenty awards that include two Webby’s and one Cannes Advertising award. She has a degree in Communications from Universidad del Sagrado Corazón.
Her expertise includes Market Planning, Integrated Marketing, Marketing Communications, Sales Management, Marketing Management, New Business Development, Online Advertising, Product Development, Product Marketing, Advertising B2B B2C, Executive Leadership, ABM Account-Based Marketing, Digital Strategy, Social Media Strategy, Consumer Research, Executive, Email Marketing and Inbound and Outbound Marketing.
Nilee enjoys coaching students and women who want to break into the Marketing and Tech world, and you will occasionally find her painting.
Principal Brand Strategist
Samantha Niessing started her career 15 years ago in television as a production assistant for Vh1. Since then she’s transformed her production background into a deep experience connecting business goals to omnichannel strategies for some of the world’s best-known brands. Her client roster includes Hewlett Packard, Schlumberger, Paramount Pictures, NRG, Gardner Denver, Macy’s, Blue Cross of Idaho, and Texas Medical Center, among many others. From the big screen to the mobile screen, Samantha is passionate about transforming her client’s unique story into smart, actionable strategies that win hearts, minds, and market share.
Prior to joining NavStella, Samantha served in the various lead account and strategic roles in both B2B and B2C, including positions at Turner Broadcasting, Scripps Networks, Amuse Digital, Ell Creative, and Viacom. She holds an MBA in Marketing from Baruch College and a Bachelors in English and Media from Buffalo University. She is also certified in Google Ads, Google Analytics, Facebook Blueprint, Unbounce Landing Pages, Hubspot Inbound, and Hubspot Content Marketing.
Some of Samantha’s achievements include helping a national life insurance company better define and target their customers and improve their experience, finding a live bear and a live tiger to be on set within a day’s notice for a video shoot, ideating and overseeing strategic brand alignment for HGTV’s Dream Home Giveaway and Urban Oasis, developing a holistic digital content strategy to reposition a decades-old brand as a bleeding-edge technology leader, humanizing an industrial manufacturing brand to distinguish their customer service as a key value, and repositioning a multinational energy company as approachable through a creative campaign and video series.
Samantha is an avid runner and a carb-enthusiast (the former because of the latter). When she’s not trying to be clever for her clients, you can find her exploring new cultures and cuisines, spending time with her husband and two-year-old son, reading a good book, or playing with her two dogs, River Song and Scuba Steve.
Principal SEO and Email Marketing Strategist
Marcus Howling, is an SEO specialist with over 10 years’ experience in SEO, Content Strategies and Digital PR. Marcus excels at on-page optimization, natural link building, keyword research, and analysis. From developing strong relationships with search/online community vendors for optimal service, client content placement and return on investment to drafting, editing, and optimization of a variety of digital content from a variety of industry verticals, Marcus has done it all. Additionally, Marcus has a background in lead generation through merchandising, and email marketing. With a decade of agency and client-side experience with both B2B and B2C clients across diverse verticals including Technology, Real Estate, Retail, Oil & Gas, Beauty, Marcus brings a rich and deep background in Search Engine Optimization and Visibility strategies.
Marcus has a Bachelor’s Degree in Criminology from Indiana University of Pennsylvania and Graduate Certificates in Internet/Social Media Marketing and Education Media Design & Technology from Full Sail University.
Social Media and Project Management
Nima received her Bachelor of Arts degree in Communications from the University of Houston. As a student at UH, Nima interned at Love Advertising, competed and won district champions at the 2010 National Student Advertising Competition, and participated in the 2009 American Advertising Federation Houston Student Conference. Her passions include music, dancing, traveling, photography, comedy, and animals. Nima is proud to be an aunt to three wonderful boys, and she has two cats and one dog.
With over 7 years of experience in digital marketing, project management, event management, and research, Nima helps Navstella client with their social media community building, research coordination and project management. Prior to joining Navstella, Nima worked at OpenStax, a nonprofit ed-tech initiative based at Rice University, as a Marketing and Communications Specialist. Before landing in the nonprofit space, she gained her advertising and marketing knowledge from her time at BDO, Amuse Digital, Houston Chronicle, and The Phillips Agency, collectively.
We live in a world where people, technologies, and policies are colliding in a way like never before. Waters seem choppy, and unknown and uncharted shores impossible to see. Even the best captains need good navigators. Navigators with experience to draw on, expertise to bank on, and a sense of direction to help guide their ship.
Navstella – born from two words in Italian – Navigatore (Navigator) and Stella (Star) is our promise to every ship’s captain we get to sail with, that as navigators of your ship, we will help you follow your north star goals with transparency, integrity, respect, and steadfastness. Why? Because, when we board that ship with you – we are just as invested, just as excited, and just as committed to reaching the shores we set out to discover – with you, for you.
We put humans at the heart of everything we do. We then strive to drive measurable growth and value for our clients by helping them get to know and serve their customers and employees better. Every day, we work to simplify and solve complex business problems to make you more successful – today and tomorrow. We prepare you for a brighter and more certain future by enabling you with digital tools, technologies, plans, and measurable outcomes. We use our years of industry, advisory, and agency experience to build good plans and help you realize them. We work relentlessly to transform your company from better to best. While what we do matters; what matters more to us is how we go about doing it. Here’s what we believe in.
It’s in our name. As navigators of our clients’ brand and business, we take our responsibility as stewards very seriously. We treat your business with the same care and respect that we give ours.
We believe in being honest, and consistent and remain uncompromising in our adherence to strong ethics and values. Clients, employees, partners, vendors – anyone we interact with, we do so with integrity.
We do more than hire and work with smart people. We believe in respecting them for their abilities, qualities, and achievements. We bring that very respect to how we treat and engage with our clients.
We believe it takes more than expertise, and knowledge to drive change and innovation. Creativity is at the heart of any impactful success. We celebrate creativity in everything we do.
We believe in being dependable, reliable, and constant. We believe in consciousness in staying true to our values and the promises we make our clients, our employees, and our partners.
We believe in the social responsibility of positively impacting our community and environment. Part of our profit goes into supporting SEARCH Homeless Services, Asha for Education, and The Humane Society of The United States.